Category: Marketing
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In the Age of AI, Context is King and Queen
Personalisation has been modelling the customer from a distance for thirty years. The Golden Context changes that. Here’s why, and the architecture that gets us there.
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Will Hyper-Personalisation and AI Finally Deliver on the Promise?
Thirty years after omnichannel was conceived as the path to one-to-one personalisation, hyper-personalisation is overdue an evolution. The richest customer context was never going to live on a server. It lives on the phone. Move the intelligence to where the context is, and the promise is finally within reach.
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The Future of Apps: Why the Next Five Years Will Surprise Everyone
AI is reshaping the future of apps, but in two directions: consolidation into trusted Domain Apps and an explosion of niche AI-native apps. Here’s what’s next.
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Beyond VPN Metering: How On-Device AI Is Changing Panel Data Collection
VPN metering has powered panel behavioural data collection for over a decade, but battery drain, respondent churn, and tightening platform restrictions are mounting. On-device AI offers a fundamentally different approach — processing data on the respondent’s device and sharing only consented inferences. Here’s how the two architectures compare.
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What Is OmniPersonal Marketing? The Origin, Evolution, and Why It Matters Now
What is OmniPersonal Marketing and where did the term come from? Trace the evolution from omnichannel to omnipersonal — and discover why Device Native AI makes it real.
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What Is OmniPersonal Marketing? The Omnichannel Evolution
Discover OmniPersonal Marketing: the evolution from omnichannel that delivers 44X engagement with Device Native AI. Maximum personalisation, maximum privacy—by design.
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GDPR Doesn’t Block Innovation. Centralised Architecture Does.
Most companies don’t have a legal problem. They have a design problem. Nearly all GDPR friction traces back to one architectural decision: centralising personal data. This friction isn’t inherent to building intelligent products—it’s inherent to building them on centralised stores. Change the architecture, and the friction collapses.
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SF Tech Week 2025: The Builders, the Boom, and the AI Future Beyond the Hype
StJohn Deakins reflects on SF Tech Week 2025 — from Small Language Models and the rise of Edge AI to the growing movement for trust, transparency, and personal intelligence. Discover why the future of AI is scaling down to the personal, and how DataSapien is helping shape it.
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SDKs: A Tale of Two Futures – From Data Extraction to Data Empowerment
SDKs have long powered mobile apps – but many became silent tools of surveillance. This post explores a new path: how DataSapien’s on-device SDK empowers users with personal intelligence, surfaces private insights, and enables trusted zero-party data sharing. A tale of two futures- one extractive, one ethical, and far more effective.
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Can Brands Become Personal Digital Fiduciaries?
What if brands acted like doctors, trusted to protect and use data in your best interest? As Big Tech sidesteps responsibility, forward-thinking brands can become Personal Digital Fiduciaries. Powered by technologies like DataSapien, they enable private personalisation, build trust, and deliver better outcomes by aligning with what customers truly care about.