Pricing

Priced per active app. Not per seat.

Real outcomes on real devices. Published rates from Free to 500,000 SDKs.

Plans

Four tiers. One unit of value.

Every plan is priced on active SDKs: a unique app and device pairing that made a platform call in the last 30 days. Start free, and pay only as real usage grows.

Free

Sandbox for evaluation, prototyping, and technical due diligence.

£0
Includes 50 active SDKs · 1 instance
  • Full platform access
  • iOS & Android sandbox apps
  • Apply to the Innovation Partner Program

A card is required to create your account. We use it to verify you’re human, not to charge you. No payment until you upgrade.

Start building
Launch

First production deployment, single instance.

£1,000/ month
Includes 5,000 active SDKs
+ £0.15 / additional active SDK / mo
  • Single instance
  • Full SDK across iOS, Android, React Native, Flutter
  • Email support
Get started
Recommended
Scale

Multi-instance deployment or meaningful single-instance volume.

£7,500/ month
Includes 50,000 active SDKs pooled · 2 instances
+ £0.08 / additional active SDK / mo · + £500 / mo per instance
  • Multiple instances
  • Advanced analytics
  • Priority support
  • Early access to new data Attributes, AI models and Agentic workflows
Get started
Sovereign

Enterprise strategic partnership and/or architecturally-sovereign deployment.

Custom
Negotiated commercial & deployment terms
  • MSA · payment in arrears
  • Named TAM · custom SLA
  • Roadmap influence · deployment flexibility
Negotiated rates below the published £0.08 Scale standard.
Start the conversation

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DefinitionWhat counts as an active SDK

An active SDK is a unique app and device pairing that has made at least one platform call in the last 30 days. Reinstalls and new devices count as new active SDKs. SDK count is pooled across all instances under one account.

Full definitions
Worked examples

What a real bill looks like.

Four representative deployments, costed against the published rates. No hidden multipliers: the calculation is the calculation.

Grocery Retail Loyalty
TierLaunch
Instances1
Active SDKs25,000
£1,000 + (20,000 × £0.15)
£4,000/ month
MRX Multi-Country Panel
TierScale
Instances5
Active SDKs25,000 pooled
£7,500 + (3 × £500)
£9,000/ month
Multi-Brand Retail Group
TierScale
Instances3
Active SDKs90,000 pooled
£7,500 + £500 + (40,000 × £0.08)
£11,200/ month
Global Single-Instance App
TierScale
Instances1
Active SDKs500,000
£7,500 + (450,000 × £0.08)
£43,500/ month

On the Global Single-Instance App at this scale, our team proactively introduces the Sovereign strategic-partnership conversation.

Model your own costs
Sovereign

When the relationship matches the deployment.

Two pathways into a Sovereign agreement. Most enterprise partners need one; the most demanding need both.

Enterprise scale

Procurement-friendly commercial terms. MSA, payment in arrears with negotiable terms, custom SLA, named Technical Account Manager, roadmap influence. For organisations where the commercial relationship needs to match the scale of the deployment.

  • MSA
  • Arrears Pricing
  • Custom SLA
  • Named TAM
  • Roadmap influence
Start the conversation

Full deployment control

Customer-hosted deployment on your own Azure, AWS, or GCP. On-premises and hybrid options. UK, EU, US, and Rest of World data residency. GDPR, HIPAA, and ISO / SOC 2 audit ready. For regulated industries, public sector, and organisations with data residency mandates.

  • Azure / AWS / GCP
  • On-prem & hybrid
  • UK / EU / US / RoW
  • GDPR · HIPAA
  • ISO / SOC 2
Start the conversation

Sovereign unit economics are shaped by deployment mode, volume commitment, and term length. Both pathways access negotiated rates below the published £0.08 Scale standard.

Innovation Partner Program

Building something new?

The DataSapien Innovation Partner Program is for serious builders who aren’t yet at commercial scale.

Who it’s for
  • Pre-Series A
  • Under £1M ARR
  • Under £3M raised
  • Shipping to real users within 3 months
When you cross 10,000 active SDKs, you move to Launch. Builders with self-hosting or regulatory requirements can graduate directly to Sovereign regardless of volume.
Apply to the program
A two-step on-ramp
£10/ month
Up to 500 active SDKs
Closed beta, early testers, product validation.
£100/ month
Up to 10,000 active SDKs
Triggered when you cross 500 SDKs.
What’s included
  • Weekly developer calls
  • Exclusive early access to new models
  • Direct engineering team access
  • Implementation templates
Compare

Only what differs.

No 40-row feature checklist. These are the lines that actually move between tiers.

Free£0 Launch£1,000 / mo RecommendedScale£7,500 / mo SovereignCustom
Monthly platform fee £0 £1,000 £7,500 Custom
Included instances 1 1 (only) 2 Custom
Additional instance fee — Not available £500 / month Custom
Included active SDKs 50 (hard cap) 5,000 50,000 pooled Custom
Overage rate — £0.15 / SDK £0.08 / SDK Negotiated
Contract term — Month-to-month Month-to-month MSA
Support Self-serve docs Email Priority email + chat Named TAM + custom SLA
Deployment DataSapien-hosted DataSapien-hosted DataSapien-hosted Flexible
Payment terms — 14 days 14 days 30–60 days, invoiced
Free£0
Monthly platform fee£0
Included instances1
Additional instance fee—
Included active SDKs50 (hard cap)
Overage rate—
Contract term—
SupportSelf-serve docs
DeploymentDataSapien-hosted
Payment terms—
Launch£1,000 / mo
Monthly platform fee£1,000
Included instances1 (only)
Additional instance feeNot available
Included active SDKs5,000
Overage rate£0.15 / SDK
Contract termMonth-to-month
SupportEmail
DeploymentDataSapien-hosted
Payment terms14 days
Recommended
Scale£7,500 / mo
Monthly platform fee£7,500
Included instances2
Additional instance fee£500 / month
Included active SDKs50,000 pooled
Overage rate£0.08 / SDK
Contract termMonth-to-month
SupportPriority email + chat
DeploymentDataSapien-hosted
Payment terms14 days
SovereignCustom
Monthly platform feeCustom
Included instancesCustom
Additional instance feeCustom
Included active SDKsCustom
Overage rateNegotiated
Contract termMSA
SupportNamed TAM + custom SLA
DeploymentFlexible
Payment terms30–60 days, invoiced
FAQ

Questions, answered.

What counts as an active SDK?
A unique SDK ID and Device ID pair that has made at least one platform call within a rolling 30-day window. Each app on a device counts separately, so a user with two of your brand apps installed counts as two active SDKs.
What happens if I exceed my included SDK allowance?
Overage is billed monthly in arrears at your tier rate: £0.15 per additional SDK on Launch, £0.08 on Scale. You will see usage in your dashboard before the invoice is issued. There are no hard cutoffs and your users keep working.
What is an Orchestrator instance, and why does it matter?
An Orchestrator instance is a separately configured deployment of the DataSapien platform with its own journey logic, rules, AI models, data residency, and branding. Launch includes one instance. Scale includes two, with additional instances at £500 per month. Customers running multiple brands, regions, compliance environments, test and staging systems, or client deployments each get their own isolated instance.
What is the difference between Launch and Scale?
Launch is single-instance and suits teams shipping their first production app. Scale supports multiple Orchestrator instances, pooled SDK counts across all of them, and adds advanced analytics, early access to new models, and priority support. If you need production and staging environments, multiple brands, or multiple client deployments, Scale is the right tier by structure.
What is the Innovation Partner Program?
A curated programme for pre-Series A startups, independent developers, academic projects, and registered non-profits building real products on DataSapien. Entry starts at £10 per month for up to 500 active SDKs, stepping to £100 per month up to 10,000. Graduation to Launch is required beyond that. Places are limited to ten new partners per month, awarded on application.
Do you offer annual pricing?
Annual prepay with a 15% discount is on the roadmap and will be available shortly. If timing matters for your procurement cycle, mention it when you contact us and we will accommodate where we can.