Author: StJohn Deakins
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In the Age of AI, Context is King and Queen
Personalisation has been modelling the customer from a distance for thirty years. The Golden Context changes that. Here’s why, and the architecture that gets us there.
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Will Hyper-Personalisation and AI Finally Deliver on the Promise?
Thirty years after omnichannel was conceived as the path to one-to-one personalisation, hyper-personalisation is overdue an evolution. The richest customer context was never going to live on a server. It lives on the phone. Move the intelligence to where the context is, and the promise is finally within reach.
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Personal Digital Sovereignty: What If Better Customer Relationships Started With the Individual?
What does personal digital sovereignty look like in practice? Reflections from the Data Access for Public Benefit event at The Royal Society, on-device AI, and why sovereignty starts with the individual.
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Introducing Pocket Models AI: A Free iOS App for Exploring Device Native AI
We’ve launched Pocket Models.AI, a free iOS app that lets you explore, experiment with, and discover what on-device AI can really do. It’s built on the DataSapien SDK and designed for two audiences: developers testing small language models on real mobile hardware, and brands looking to understand what Device Native AI means in practice. Download…
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The Future of Apps: Why the Next Five Years Will Surprise Everyone
AI is reshaping the future of apps, but in two directions: consolidation into trusted Domain Apps and an explosion of niche AI-native apps. Here’s what’s next.
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Beyond VPN Metering: How On-Device AI Is Changing Panel Data Collection
VPN metering has powered panel behavioural data collection for over a decade, but battery drain, respondent churn, and tightening platform restrictions are mounting. On-device AI offers a fundamentally different approach — processing data on the respondent’s device and sharing only consented inferences. Here’s how the two architectures compare.
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What Is OmniPersonal Marketing? The Origin, Evolution, and Why It Matters Now
What is OmniPersonal Marketing and where did the term come from? Trace the evolution from omnichannel to omnipersonal — and discover why Device Native AI makes it real.
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What Is OmniPersonal Marketing? The Omnichannel Evolution
Discover OmniPersonal Marketing: the evolution from omnichannel that delivers 44X engagement with Device Native AI. Maximum personalisation, maximum privacy—by design.
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Why We Say ‘Device Native AI’ (And Why It Matters)
“On-device AI” and “edge AI” sound similar, but represent fundamentally different philosophies. Most solutions are cloud models compressed onto devices as afterthoughts. Device Native AI is different: human-centered intelligence designed from the ground up for smartphones, orchestrating multiple AI types with personal data to deliver trustable outcomes.
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From Attention Economy to Relationship Economy
Why the Future of AI Is About Outcomes, Not Eyeballs What if the most successful AI doesn’t compete for your attention at all but instead works invisibly in the background to get your jobs done? A fundamental shift is underway in how AI creates value. For two decades, the attention economy has dominated digital platforms…