Every consumer brand faces the same problem. One platform solves it across every vertical.
DataSapien is the device-native personalisation layer beneath your stack. The same SDK, orchestrator and on-device intelligence adapt to retail, financial services, health, travel and beyond. You bring the domain expertise. We bring the architecture that turns your customer’s real context into commercial outcomes, in every sector you operate.
FROM OMNICHANNEL TO OMNIPERSONAL
OmniChannel promised to connect every touchpoint. It mapped the channels beautifully, then forgot the person moving between them. Context stayed thin and fragmented, built on whatever data customers were willing to leave behind.
OmniPersonal finishes the journey omnichannel started. One customer, one context, recognised across every interaction, with their preferences, intent and lived experience travelling with them. Because the intelligence runs on the device, it draws on the texture of real life, not a stale copy of it sitting in a warehouse.
Customers are in-market a tiny fraction of the time. The rest of the time they are simply living, with needs no campaign can see. OmniPersonal Marketing meets both: the moment of intent, and the unmet need behind it. Everywhere the customer is, on their terms, at scale.
OUTCOMES FOCUSED
| ~44X | 25%+ | 100% | Zero |
| Engagement Improvement | Activation Uplift | Privacy Compliance by design | Cloud AI processing cost |
PURPOSE BUILT FOR YOUR SECTOR
DataSapien is horizontal infrastructure that delivers vertical-specific outcomes. The same SDK, orchestrator, and on-device intelligence architecture adapts to any consumer vertical. You bring the domain expertise. We provide the Device Native AI platform.
Retail:
Recognise the customer in the moment, serve the need behind the basket, and turn shallow points-loyalty into genuine fidelity.
Consumer Insights:
Continuous, consented, on-device panel insights that go far beyond old VPN metering, without moving sensitive data off the device.
Smart City:
Personal data that stays on the resident’s device while still powering services that respond to real life. From leisure to housing to services.
Travel & Hospitality:
Personal journeys that anticipate the whole trip, not just the booking. Context that travels with the customer turns transactions into a relationship.
Health & Wellness: Intimately tailored care pathways, with the most sensitive data of all never crossing the privacy line.
Financial Services: Help customers act on their financial lives in the moment, without their financial data ever leaving their phone.
Media:
Personalised experiences audiences trust, because the recommendation is built on context they kept.
Telco:
The category that launched omnichannel in 2000, now able to deliver the personal experience it always promised.
LOYALTY IS A CAPABILITY, NOT A SECTOR
Most loyalty programmes buy frequency, not fidelity. Customers collect points across every brand in the category and commit to none. OmniPersonal changes the basis of the relationship: serve the customer’s real, unmet needs in the moment, and you earn preference that points cannot.
This holds across retail, travel, financial services and hospitality, which is why we treat loyalty as a capability that runs through the verticals, not as one of them.
BUILT ONCE, DEPLOYED EVERYWHERE
One SDK. Every consumer app. The architecture integrates into your existing app in hours, not months, and sits cleanly beneath your CRM, CDP and analytics. It scales from proof of concept to a billion devices on the same foundation. Brands control the experience. Customers keep control of their data and AI. Every sector runs on the same layer.
DON’T SEE YOUR VERTICAL?
We work with consumer brands across every vertical. If you are exploring on-device AI for the first time, or extending a personalisation strategy you already run, we would welcome the conversation. Tell us about your challenge, and we will show what OmniPersonal can deliver, with a demo built around your situation.
Or email us directly at hello@datasapien.com
RELATED RESOURCES
- What Is OmniPersonal Marketing? The next evolution from OmniChannel, and why it’s already working.
- The DataSapien Edge Architecture. How on-device AI delivers breakthrough personalisation without data collection.
- Platform Overview
- Explore the OmniPersonal SDK Orchestrator platform.
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