Industries: Use Cases By Customer Domain
Retail
Deliver intimately personal shopping experiences that serve valuable unmet customer needs, and respect customer privacy, by design.
DataSapien empowers retailers to unlock valuable insights from zero-party data shared directly by customers. From curated product recommendations to personalised promotions, our platform helps you create meaningful customer interactions while ensuring compliance with global data protection standards. Drive loyalty, enhance engagement, and maximise sales in the privacy-first retail era.
From beauty and skincare to fashion, grocery, wellness, and luxury retail, DataSapien enables deeply contextual, on-device personalisation without compromising customer trust.
Whether tailoring product bundles to lifestyle shifts, adjusting recommendations based on seasonal routines, or anticipating moments of need with emotional intelligence, retailers can offer smarter, more empathetic experiences — powered entirely by data the customer chooses to share. With Private Personalisation, the value is mutual, the experience is elevated, and the data and AI always stay in the customer’s hands.
Retail ‘How-To’ Demonstrations
Adding Edge AI To Any App
In this video, we walk you through how we can integrate Edge AI into existing and new mobile apps, focusing on meal planning applications for Grocery Retail. We demonstrate how the app addresses the top unmet customer needs in Grocery Retail, particularly dietary restrictions and preferences. The app allows users to input their health goals and dietary needs, making meal planning easier and more personalised. The dietary restrictions catered to could cover any customer need, for example: weight-loss, allergies, type2 diabetes management, Bulk-Up, or specialist GLP1 (e.g. Ozempic) diets etc.
On Device Data + Private Cloud LLM
In this video, we demonstrate how to embed Edge AI into existing mobile applications using Google Takeout data and a private LLM connected to the Ocado Grocery API. We focus on a meal planner example, showcasing how data can be pulled from devices to create personalised meal plans with a private LLM, that can then be checked and ‘made safe’ by rules and deterministic AI elements held on the Smartphone.
Data and AI Driven Journey Orchestration
In this video, we demonstrate how to easily embed Edge AI into existing mobile applications using our Orchestrator. We explore a meal planner example, showcasing how data can be structured and manipulated in real-time without the need for lengthy app approval processes. I emphasise how our platform allows for rapid iteration and A-B / Multivariate testing with fine grained audiences, selected based on any data attribute.
Universal AI On The Edge
In this video, we demonstrate how to deploy Edge AI into mobile applications, specifically showcasing a compact LLM running on a smartphone. We walk through an example of generating a one-week meal plan using personal data and various models, including Llama. The goal is to illustrate the versatility of our platform across different algorithmic models and data sets. It also hints at how the technology can be used in many different verticals, from travel and finance to health and government.
Travel & Hospitality
Deliver truly personal journeys without ever crossing the privacy line.
DataSapien empowers travel and hospitality brands to provide smarter, more intuitive experiences; all driven by data the customer chooses to share. Our privacy-first technology processes personal context, preferences, and behaviours directly on-device, enabling tailored recommendations, seamless trip planning, and contextual perks without capturing or storing sensitive customer data.
From preferred seating, room types, and travel rhythms to loyalty nudges, packing suggestions, and wellness-aware itineraries, DataSapien enables on-the-go personalisation that feels anticipatory, effortless, and respectful. Customers stay in control of their data; and you get to deliver standout moments that drive repeat bookings and deeper brand connection.
Whether you’re a global airline, boutique hotel, OTA, or travel membership app, you can now deliver private personalisation at scale: building trust, reducing churn, and transforming every journey into something worth remembering.
main private. From personalised lighting and temperature settings to home value insights, DataSapien enables your brand to take the hassle out of home ownership and delight your customers. Provide life-enhancing value without ever compromising trust.
Financial Services & Personal Finance
Empower people to take control of their financial lives; without surrendering their privacy.
DataSapien enables banks, fintechs, and personal finance apps to deliver deeply personal insights, planning tools, and product recommendations without ever capturing or storing sensitive financial data. Our privacy-by-design approach processes behavioural, transactional, and contextual data entirely on the user’s device, ensuring compliance with global financial regulations and building trust at every step.
From smart budgeting and credit coaching to savings nudges and financial wellness programs, your services can adapt to life as it’s lived, in real-time, privately. Understand spending triggers, detect financial stress patterns, or help users optimise cash flow across their lifestyle without ever accessing their raw financial records. All insights are surfaced locally and shared only when the customer chooses, as Zero-Party Data.
Whether you’re a neobank, investment platform, or financial wellness provider, DataSapien unlocks hyper-relevant, trustworthy personalisation — elevating lifetime value while protecting what matters most: your customers’ trust.
Smart City & Home
Shape the future of urban living with secure, data-driven insights. DataSapien enables smart city solutions that prioritise resident privacy while delivering enhanced livability via a personal AI. From personalised transit options to energy-efficient utilities, our platform supports data-driven innovation that improves quality of life while keeping personal data secure on the edge.
Transform smart homes into truly personal, private spaces. From discovering a new home to rent or buy, and onward through the entire resident experience, financing, insurance, energy, smart devices, maintenance and beyond. DataSapien integrates seamlessly with home automation systems to process data locally, ensuring your customers’ preferences and usage patterns remain private. From personalised lighting and temperature settings to home value insights, DataSapien enables your brand to take the hassle out of home ownership and delight your customers. Provide life enhancing value without ever compromising trust.
Automotive
Revolutionise the driving and ownership experience with privacy-focused personalisation. DataSapien enables automotive brands to offer tailored services across the entire life cycle of car ownership. Reminders for car sale & purchase, finance, insurance, servicing & maintenance are straightforward, intuitive and contextual. Add to that custom vehicle settings, toll-charge & parking payment, user personalisation and personalised infotainment, extend to remove all of the faff and hassle from car ownership, enabling drivers to focus on the joy of the drive – and where it takes them. All while keeping customer data securely on their devices.
As cars become smarter, the ownership experience has lagged behind. From physical log books to the plethora of disconnected accounts and contracts, there is an opportunity to join the dots and radically enhance the ownership ‘journey’. A personal driver AI can act as the personal car concierge, proactively referencing live car data, lifestyle data, preferences, behaviours and administrative data to act on behalf of the driver. As services develop, AI Agents make car ownership as simple as driving from A to B.
Automotive brands now have the opportunity to transform the car ownership experience with trusted data and AI participation to increase satisfaction and brand loyalty.
Health & Wellness
Deliver life-enhancing and intimately tailored, personal care pathways – without ever crossing the privacy line.
DataSapien enables health and wellness platforms to offer deeply personal guidance, coaching, and care while keeping all sensitive data secure and local to the individual’s device. From fitness and mental health to sleep, chronic care, hormonal cycles, and beyond; our edge-based technology unlocks clinical-level intelligence without ever requiring cloud-based data collection or storage.
Whether supporting personalised fitness plans, GLP-1 (Ozempic-style) journeys, menstrual and hormonal alignment, burnout recovery, or adaptive wellness based on mood, travel, or illness, DataSapien processes multidimensional context on-device, in real time. Individuals stay in control, surfacing only the insights they choose to share as Zero-Party Data.
Health brands, wellness apps, and digital care providers can now deliver powerful, preventative, and supportive experiences, while remaining fully HIPAA compliant (by design), to build unshakable trust. This is private personalisation for better health, no surveillance, no compromise.
Media
Revolutionise media experiences with private, AI-powered personalisation. DataSapien empowers media platforms to offer truly interactive, emotionally resonant experiences – while keeping fans’ most sensitive data securely on their device.
Imagine a music app where fans connect more deeply with their favourite artists by privately sharing their listening habits and social media following. In return, they receive exclusive backstage access, tailored playlists, or even influence set lists – all without ever giving up control of their personal data. In return, in an age where streaming revenues no longer support upcoming artists, bands are able to understand their fans to optimise monetisation and co-create with their most ardent followers.
Or consider a bleeding-edge documentary on AI that generates a ‘personal-cut’ in real-time. DeepHumanity.AI leverages DataSapien technology to craft a uniquely personal narrative for every viewer, drawn from their psychometrics, interests and values gathered privately in their app.
From fandom to film to streaming to storytelling, DataSapien enables media brands to deliver hyper-relevant, immersive content; without ever compromising security, privacy or trust. Audiences can become part of the creative journey, helping to shape, direct and co-create experiences that feel deeply personal and emotionally resonant. And when those moments are shared, they spark genuine connection and a powerful sense of community. This is media at its best: using technology not to replace humanity, but to bring it into sharper focus.
Luxury
Elevate luxury experiences with intelligent, privacy-first insights founded in deep brand-client trust. DataSapien empowers brands to deliver exceptional personalisation and bespoke, intimate services without compromising client confidentiality.
From tailored lifestyle recommendations to intuitive, anticipatory experiences, our platform leverages secure, edge-based data analytics to deepen customer relationships and redefine luxury. Privacy-by-design technology, fact-based rules and Human-In-The-Loop interaction ensure empathy and discretion remain at the heart of your service.
Whether in high-end skincare, fashion, wellness, or private hospitality, DataSapien enables precision without intrusion. Luxury brands can now surface hyper-personal insights, from travel rhythms and beauty routines to fashion context and collector interests, entirely on-device. Private Personalisation ensures that what defines your customer stays theirs, while empowering them to share only what matters, as Zero-Party Data. It’s trust, evolved; and luxury, redefined.
Government & Civic Services
Reimagine public services with intelligence, empathy, and trust — built in by design.
DataSapien empowers government bodies, public agencies, and civic platforms to deliver smarter, more personalised services while respecting citizen privacy at every step. Our edge-based platform processes personal context locally, on the individual’s device, ensuring that sensitive data stays protected — and citizens remain in control.
From benefit eligibility checks and personalised alerts to smart mobility recommendations and local service discovery, DataSapien enables proactive, life-enhancing experiences without centralising or storing personal data. Citizens can receive guidance tailored to their needs, life stage, location, and preferences — all without compromising autonomy or exposing their information to third-party systems.
Whether supporting health, housing, education, employment, or public safety, DataSapien equips government and civic organisations to deliver inclusive, respectful, and efficient digital services — building public trust and engagement in a privacy-first future.
Consumer Insights & Market Research
Reimagine consumer research with intelligence, authenticity, and trust – built in by design.
DataSapien transforms market research by empowering respondents to become active participants in data collection while delivering unprecedented accuracy and engagement for insights professionals. Our edge-based platform processes behavioural context locally, on the participant’s device, ensuring that sensitive data stays protected – – and research participants remain in control.
From automated real-time segmentation to advanced on-device anti-fraud detection and dynamic, fine-grained audience qualification, DataSapien enables market researchers to gather richer, more authentic insights while respecting respondent privacy at every step.
Whether supporting consumer behaviour studies, brand perception tracking, or longitudinal panel management, DataSapien enables deeper understanding through contextual, on-device intelligence.
The result is transformational: response rates increase as participants feel empowered rather than surveilled, respondent churn decreases through meaningful engagement, and data quality improves through authentic behavioural capture. With Private Research Intelligence, insights become more accurate, participation becomes more willing, and the data always remains in the respondent’s hands.
If you run a Consumer Insights Panel or would like to surface deeper consumer insights from an existing customer app, head to the pricing page to sign up. Alternatively, get in contact and we’ll be delighted to share a demo.
