DataSapien Blog
At DataSapien, we’ve created revolutionary software by combining three frontier technologies that together, redefine the way organizations interact with their customers. Here we share why it will change the world of consumer marketing, the advanced technologies that we use to create it, and the ethics of creating a human centric approach to personal data and AI.
Why “Hyper-Personalisation” in Marketing Is a Dead End – And What To Do About It
The concept of hyper-personalisation in marketing - using vast amounts of customer data to create highly targeted and individualised experiences - was once seen as the ultimate solution for brands wanting to engage with their customers on a deeper level. Yet, as the...
From Ethical Personalisation to Domain Super Apps: How Brands Can Build Trust and Engagement.
What if brands could deliver intimately personalised experiences without compromising privacy or consumer trust? This is no longer a distant vision but about to become a necessary strategy. Ethical personalisation, which balances tailored experiences with user...
Why Domain Super Apps Are the Natural Next Evolution of Customer Apps
Have you ever felt overwhelmed by the sheer number of apps you need to manage different aspects of your life? Whether you’re booking a holiday, shopping for groceries, or even buying a car, there seems to be a separate app for every single task. While these apps are...
Making Marketing Human Again: From Loyalty To Radical Participation
Have you ever wondered why marketing feels less personal and more mechanical than it used to? For the last decade or so, many marketers have forgotten about two crucial 'human' elements on the three-legged marketing stool: Brand and Loyalty. The intense focus on...
Elevate Marketing: Harnessing AI to Enhance Customer Attraction and Retention
How can brands elevate marketing by leveraging AI to effectively attract new customers while retaining the loyalty of existing ones? The answer lies in strategically applying "Human-Centric" AI, in very different ways, across the two halves of marketing: customer...
DataSapien Edge Architecture: 3) Data Orchestration
The Data Orchestrator is the control surface for the DataSapien edge architecture. Brands define the data types that can be gathered and stored in their branded app, on the device, and the combinations of on-device Personal Intelligence deployed to process the data....
DataSapien Edge Architecture: 2) Personal Intelligence
This is the second in a series of three posts covering DataSapien edge Architecture. This post covers the DataSapien Personal Intelligence capabilities. DataSapien offers Personal Marketing Technology to brands. Its edge architecture is focused on providing better...
DataSapien Edge Architecture: 1) Personal Data Storage
DataSapien offers Personal Marketing Technology to brands. Its edge architecture is focused on providing better customer outcomes. It is comprised of a bundle of components that are embedded inside existing customer apps, as a Software Development Kit, or SDK. These...
The Proven Power of DataSapien Edge Architecture
DataSapien offers Personal Marketing Technology to brands. Its edge architecture is focused on providing better customer outcomes. It is comprised of a bundle of components that are embedded inside existing customer apps, as a Software Development Kit, or SDK. These...